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<channel>
	<title>Jimbo Embry</title>
	<link>https://jimboembry.com</link>
	<description>Jimbo Embry</description>
	<pubDate>Tue, 25 Nov 2025 05:15:20 +0000</pubDate>
	<generator>https://jimboembry.com</generator>
	<language>en</language>
	
		
	<item>
		<title>HOMEPAGE</title>
				
		<link>https://jimboembry.com/HOMEPAGE-1</link>

		<pubDate>Fri, 07 May 2021 22:29:42 +0000</pubDate>

		<dc:creator>Jimbo Embry</dc:creator>

		<guid isPermaLink="true">https://jimboembry.com/HOMEPAGE-1</guid>

		<description>
	

	James “Jimbo” Embry. Creative Director&#38;nbsp;🤔. Copywriter 🤘. Social Creative 🤳. Father 👨‍👩‍👧‍👦.


GoodRxSOCIAL&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/13300fd0c893164ca66e72824548bd7900dc226661d08cf6b4cb73d9d33de915/dustypete-compressed.gif" data-mid="241058528" border="0"  src="https://freight.cargo.site/w/775/i/13300fd0c893164ca66e72824548bd7900dc226661d08cf6b4cb73d9d33de915/dustypete-compressed.gif" /&#62;


HONDA CIVIC 50THSOCIAL&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/20785c783cb9fc72cd9c580e891997e60ecf5eb9919de948bee4d2966b02b7f8/civic.gif" data-mid="183027845" border="0"  src="https://freight.cargo.site/w/775/i/20785c783cb9fc72cd9c580e891997e60ecf5eb9919de948bee4d2966b02b7f8/civic.gif" /&#62;

CA LOTTERYMOV
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/d34c5f8e7c9f5d29cd8815bfdce5426329d7431c69155f0463af285832712f4d/LOTTO2.GIF" data-mid="108634062" border="0"  src="https://freight.cargo.site/w/775/i/d34c5f8e7c9f5d29cd8815bfdce5426329d7431c69155f0463af285832712f4d/LOTTO2.GIF" /&#62;

BUFFALO WILD WINGSMOV
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/5baac81163fefe7525207f390e4ecb5c09a3255450fea5de37a83b4a76738d5f/bww.gif" data-mid="108632350" border="0"  src="https://freight.cargo.site/w/775/i/5baac81163fefe7525207f390e4ecb5c09a3255450fea5de37a83b4a76738d5f/bww.gif" /&#62;


NBA 2KCASE STUDY
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/95daad2fdd5b82fd7970ee0fb35d78b4413912533de81654f26c108c811a4ec9/nba2k.gif" data-mid="107786071" border="0"  src="https://freight.cargo.site/w/775/i/95daad2fdd5b82fd7970ee0fb35d78b4413912533de81654f26c108c811a4ec9/nba2k.gif" /&#62;

NBA 2K MOBILE APPMOV
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/274dd22c647fb795e906506309b04a5ac31ecf240f9f111be935cd17286a2cb4/playyourcard.gif" data-mid="108634394" border="0"  src="https://freight.cargo.site/w/775/i/274dd22c647fb795e906506309b04a5ac31ecf240f9f111be935cd17286a2cb4/playyourcard.gif" /&#62;

NBA 2K HOLIDAY PROMOCAMPAIGN
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/b42bfb0626853faa3e8039792d36a676014b206e1c5d36dff8b97ce442ff52f2/holiday2k.gif" data-mid="108634695" border="0"  src="https://freight.cargo.site/w/775/i/b42bfb0626853faa3e8039792d36a676014b206e1c5d36dff8b97ce442ff52f2/holiday2k.gif" /&#62;


HYUNDAI SUPER BOWLMOV
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/a1945591a7f8b32635ea72e04fe553d8cb253cda817f41152024ba9d9be543fe/hyundai.gif" data-mid="108631962" border="0"  src="https://freight.cargo.site/w/775/i/a1945591a7f8b32635ea72e04fe553d8cb253cda817f41152024ba9d9be543fe/hyundai.gif" /&#62;


SCHWAB THE BLUE SERIESMOV
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/a82039391fb6ad611db0405ccd9997c97ade9bb6d9462e13889ec171a9d26629/Schwab.gif" data-mid="107786072" border="0"  src="https://freight.cargo.site/w/775/i/a82039391fb6ad611db0405ccd9997c97ade9bb6d9462e13889ec171a9d26629/Schwab.gif" /&#62;


ACURA THORCASE STUDY
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/62adad5b5e0d11d1a8b8753aae5e5f35418bc43db40a14ea7c5446897b801e9b/thor.gif" data-mid="107786073" border="0"  src="https://freight.cargo.site/w/775/i/62adad5b5e0d11d1a8b8753aae5e5f35418bc43db40a14ea7c5446897b801e9b/thor.gif" /&#62;

ACURA SEASON OF REASONMOV
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/8a7f5ee8f416bf7bd23d0622a9304e6a9538bce2530175630ec970106df5ebca/ACURA.gif" data-mid="108636686" border="0"  src="https://freight.cargo.site/w/775/i/8a7f5ee8f416bf7bd23d0622a9304e6a9538bce2530175630ec970106df5ebca/ACURA.gif" /&#62;


NFL SUNDAY TICKETMOV
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/cacc4d9d6e77ca5ed0c787e0642eaf7960eb435f6d4397d463db3e622b0052dc/nft_sunday.gif" data-mid="107844480" border="0"  src="https://freight.cargo.site/w/775/i/cacc4d9d6e77ca5ed0c787e0642eaf7960eb435f6d4397d463db3e622b0052dc/nft_sunday.gif" /&#62;


OBERTO BEEF JERKYCASE STUDY
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/f5a3552d00b79558d3914902b4991645fcc9846d2d5fabbf116ab4d5792f6ff6/beefjerky.gif" data-mid="108633888" border="0"  src="https://freight.cargo.site/w/775/i/f5a3552d00b79558d3914902b4991645fcc9846d2d5fabbf116ab4d5792f6ff6/beefjerky.gif" /&#62;

ESPN EPSYSMOV
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/450b0f1b4104353fed754512a21a5855a7f3c7605863a1c8b09d5951a07034ca/epsy.gif" data-mid="108635611" border="0"  src="https://freight.cargo.site/w/775/i/450b0f1b4104353fed754512a21a5855a7f3c7605863a1c8b09d5951a07034ca/epsy.gif" /&#62;

ESPN BASKETBALL GAMEDAYMOV
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/e9c56023d9f5d851388b6fba3bf66a93633a7374fa6ed98ebd4894819349681c/espngameday.gif" data-mid="108635677" border="0"  src="https://freight.cargo.site/w/775/i/e9c56023d9f5d851388b6fba3bf66a93633a7374fa6ed98ebd4894819349681c/espngameday.gif" /&#62;


BIT-O-LUV DOG SNACKSPRINT
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/7f9a8d76cc066ee94a232e97e3cb87240bf6cf6d4311b072e662c49aee3a08ca/dogtreat.jpg" data-mid="107844703" border="0"  src="https://freight.cargo.site/w/775/i/7f9a8d76cc066ee94a232e97e3cb87240bf6cf6d4311b072e662c49aee3a08ca/dogtreat.jpg" /&#62;


RUM CUPMOV
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/533a763749994a3316c7478f80bb58efdeb695da1a2bf5dd20797069afed0c6d/rumcup.gif" data-mid="108637875" border="0"  src="https://freight.cargo.site/w/775/i/533a763749994a3316c7478f80bb58efdeb695da1a2bf5dd20797069afed0c6d/rumcup.gif" /&#62;


PARTY OF 321CALVIN
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/88811360ed3dd8045ad9d72bd321c39d44de35338fb957b399f6fe7da014fbf5/321.jpg" data-mid="107844787" border="0"  src="https://freight.cargo.site/w/775/i/88811360ed3dd8045ad9d72bd321c39d44de35338fb957b399f6fe7da014fbf5/321.jpg" /&#62;

86 THE R WORDCALVIN
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/9844342e434bc942a1fc7d38869c6a78bc6ca39b09f51fa8ed18b38e61cd043c/86therword.jpg" data-mid="107844707" border="0"  src="https://freight.cargo.site/w/775/i/9844342e434bc942a1fc7d38869c6a78bc6ca39b09f51fa8ed18b38e61cd043c/86therword.jpg" /&#62;

NICE EXCHANGECALVIN
&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/36ddeeec0f550e0dd47fc63929e28a91c6c5b0f8d1702c725b21eb6eff79c963/nicexchange.jpg" data-mid="108649121" border="0"  src="https://freight.cargo.site/w/775/i/36ddeeec0f550e0dd47fc63929e28a91c6c5b0f8d1702c725b21eb6eff79c963/nicexchange.jpg" /&#62;

CALVIN CHRONICLECALVIN&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/9fa4f9fba441bc37ba58b85e49a8817a9326907d178a3f478fa54bc163ebcdb4/calvin.jpg" data-mid="111365499" border="0"  src="https://freight.cargo.site/w/775/i/9fa4f9fba441bc37ba58b85e49a8817a9326907d178a3f478fa54bc163ebcdb4/calvin.jpg" /&#62;


HONDA INFLUENCERSSOCIAL&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/cf6ff73b68fd9019b0e20885ae3da3a050824363cff3753082bacf3943c34017/influencers.jpg" data-mid="183027846" border="0"  src="https://freight.cargo.site/w/775/i/cf6ff73b68fd9019b0e20885ae3da3a050824363cff3753082bacf3943c34017/influencers.jpg" /&#62;

MULTICULTURALSOCIAL&#60;img width="775" height="430" width_o="775" height_o="430" data-src="https://freight.cargo.site/t/original/i/491b24dfd78ab965f1dde6c84b8bd7f8256543f4752e511e98dcf2d6703d3ce4/multicultural.jpg" data-mid="183027847" border="0"  src="https://freight.cargo.site/w/775/i/491b24dfd78ab965f1dde6c84b8bd7f8256543f4752e511e98dcf2d6703d3ce4/multicultural.jpg" /&#62;



</description>
		
	</item>
		
		
	<item>
		<title>Honda Civic 50th</title>
				
		<link>https://jimboembry.com/Honda-Civic-50th</link>

		<pubDate>Wed, 21 Jun 2023 04:35:59 +0000</pubDate>

		<dc:creator>Jimbo Embry</dc:creator>

		<guid isPermaLink="true">https://jimboembry.com/Honda-Civic-50th</guid>

		<description>
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;HONDA SOCIAL
&#38;nbsp;



	
	CIVIC 50TH
The Honda Civic, one of America’s most popular vehicles, was turning 50. Our challenge was creating a social campaign that celebrated not just the car but the half-a-century of culture that went with it. Our best bet was to hand the keys of the celebration over to the Civic fans themselves. In the interest of time, I’ve bolded the results below. Otherwise, check this out!

&#38;nbsp;

CIVIC CASE STUDY VIDEO




 

To kick things off, we called all 11 gens of Civic fans into action with a 🌎 call for UGC (a convenient solve for a company w/ no usage rights to past Civic assets 🤫). Want your Civic to be part of our 50th-anniversary 🥳 on social? Great, @ us and post it!


&#60;img width="619" height="700" width_o="619" height_o="700" data-src="https://freight.cargo.site/t/original/i/a81cdf0f9913f8a8e2232de1b931a157cc2f4d554ff8d8814e5d092195ab9b83/Screenshot-2023-06-20-at-9.43.27-PM.png" data-mid="182770612" border="0"  src="https://freight.cargo.site/w/619/i/a81cdf0f9913f8a8e2232de1b931a157cc2f4d554ff8d8814e5d092195ab9b83/Screenshot-2023-06-20-at-9.43.27-PM.png" /&#62;
&#60;img width="512" height="566" width_o="512" height_o="566" data-src="https://freight.cargo.site/t/original/i/929e9b65782fced914dc634d4a154e694d665a693d37e14ed88c8405fd973552/Screenshot-2023-06-20-at-9.43.37-PM.png" data-mid="182770613" border="0"  src="https://freight.cargo.site/w/512/i/929e9b65782fced914dc634d4a154e694d665a693d37e14ed88c8405fd973552/Screenshot-2023-06-20-at-9.43.37-PM.png" /&#62;
&#60;img width="568" height="763" width_o="568" height_o="763" data-src="https://freight.cargo.site/t/original/i/70d484c45ddb4b34a1081562d545c556dff171bec715c5e429599092e4fc6492/Screenshot-2023-06-20-at-9.43.49-PM.png" data-mid="182770614" border="0"  src="https://freight.cargo.site/w/568/i/70d484c45ddb4b34a1081562d545c556dff171bec715c5e429599092e4fc6492/Screenshot-2023-06-20-at-9.43.49-PM.png" /&#62;



UGC photos immediately began posting, with fans sharing their favorite Civic memories across all platforms, sparking passionate debates like which model was “the best Civic ever.” 💪🏆



IG POST








SOCIAL VIDEOS




	
	



	
	


	
    



Finally, using more UGC, we dropped a series of digital wallpapers repping each gen, allowing fans to rep their favorite Civic era on their favorite platforms.

DIGITAL WALLPAPERS

&#60;img width="288" height="512" width_o="288" height_o="512" data-src="https://freight.cargo.site/t/original/i/8a7316dd26cbf31cb46b287adfdbd63d957b6372c97551f16a569483956b99da/unnamed.jpg" data-mid="182773353" border="0"  src="https://freight.cargo.site/w/288/i/8a7316dd26cbf31cb46b287adfdbd63d957b6372c97551f16a569483956b99da/unnamed.jpg" /&#62;
&#60;img width="288" height="512" width_o="288" height_o="512" data-src="https://freight.cargo.site/t/original/i/dc5ccdf4394eb5897dcb1b98e497da1217af2d54bbbce75fb0a8a486aa9aa6c2/unnamed2.jpeg" data-mid="182773354" border="0"  src="https://freight.cargo.site/w/288/i/dc5ccdf4394eb5897dcb1b98e497da1217af2d54bbbce75fb0a8a486aa9aa6c2/unnamed2.jpeg" /&#62;
&#60;img width="288" height="512" width_o="288" height_o="512" data-src="https://freight.cargo.site/t/original/i/a8e2bd389c20011e7428890a8bb959ef009140a18f51d0f7f76d4bcf2ac873c2/unnamed3.jpeg" data-mid="182773355" border="0"  src="https://freight.cargo.site/w/288/i/a8e2bd389c20011e7428890a8bb959ef009140a18f51d0f7f76d4bcf2ac873c2/unnamed3.jpeg" /&#62;
&#60;img width="288" height="512" width_o="288" height_o="512" data-src="https://freight.cargo.site/t/original/i/63cd07deb8e6942d8bb77a5bf0da3a34536284ef14613fd3ac406374e0fb24dd/unnamed4.jpeg" data-mid="182773356" border="0"  src="https://freight.cargo.site/w/288/i/63cd07deb8e6942d8bb77a5bf0da3a34536284ef14613fd3ac406374e0fb24dd/unnamed4.jpeg" /&#62;
&#60;img width="288" height="512" width_o="288" height_o="512" data-src="https://freight.cargo.site/t/original/i/afa3e68cc489d62b5c2f2bf002cb4954b894dd42ebcb15030c18d070a74a6b7b/unnamed5.jpeg" data-mid="182773357" border="0"  src="https://freight.cargo.site/w/288/i/afa3e68cc489d62b5c2f2bf002cb4954b894dd42ebcb15030c18d070a74a6b7b/unnamed5.jpeg" /&#62;

RESULTS
&#38;nbsp;
Die-hard Civic fans joined us worldwide to show their unwavering Civic love and support, posting more than 800 UGC submissions while tallying over 4MM views, 20.5MM impressions, and ⬆️ engagement on Honda social by over 55%.

    
    
</description>
		
	</item>
		
		
	<item>
		<title>GoodRx</title>
				
		<link>https://jimboembry.com/GoodRx</link>

		<pubDate>Tue, 25 Nov 2025 05:15:20 +0000</pubDate>

		<dc:creator>Jimbo Embry</dc:creator>

		<guid isPermaLink="true">https://jimboembry.com/GoodRx</guid>

		<description>
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;GoodRx
&#38;nbsp;



	
	It’s High Noon for High Medication Prices! &#60;img src="https://fonts.gstatic.com/s/e/notoemoji/16.0/1f920/32.png"&#62;
I recently had the opportunity to partner with GoodRx to help develop a social campaign for their Savings Wrangler TV spot. We had a blast leaning into classic (producer-friendly royalty-free) western ditties, singin’ folks into legitimate savings as they tackle the wild west of prescription prices in an economy that sure could use it.


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      flex-direction: column;
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      width: 100%;
      max-width: 400px; /* keeps them from stretching too wide */
      height: 700px;
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  }



  
  
  

  
  
  

  
  
  

</description>
		
	</item>
		
		
	<item>
		<title>Honda Influencers</title>
				
		<link>https://jimboembry.com/Honda-Influencers</link>

		<pubDate>Wed, 21 Jun 2023 02:43:20 +0000</pubDate>

		<dc:creator>Jimbo Embry</dc:creator>

		<guid isPermaLink="true">https://jimboembry.com/Honda-Influencers</guid>

		<description>
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;HONDA SOCIAL
&#38;nbsp;



	
	INFLUENCERS
They walk among us 🧟 every day, everywhere, unnoticed. But they are the 🍿🌟 of social needia. It can sometimes feel like a creative cheat, but the right partnership collab quickly gets clients in front of audiences that came to get 🤪, even with brands. Here are a few of my favorite influencer experiences with Honda.
 

 


HONDA HACKS WITH @bhazWe partnered with creator and automotive guru @bhaz to engage Honda fans in social trends and everyday shenanigans.
&#38;nbsp; &#38;nbsp;MARBLE RACE&#38;nbsp; &#38;nbsp;








&#38;nbsp;&#38;nbsp; SELF-CARE DAY&#38;nbsp; &#38;nbsp;






&#38;nbsp; &#38;nbsp; FALL LEAVES&#38;nbsp; &#38;nbsp;&#38;nbsp;





 


PRIDE MONTH WITH @cruisingpodWho’s up for a lesbian bar road trip? 🌈🚘Honda, that’s who! Out of 60,000+ bars operating in the US, less than 25 identify as lesbian bars. Honda celebrated Pride across social channels by partnering w/ the Cruising podcast 🎙️to drive a CRV across the country until they visited every one of the last 25 lesbian bars left in America. 





 


AAPI MONTH WITH 
@veggiekins &#38;amp; @peateatssSometimes the hardest part of celebrating cultural moments is finding a product's naturally unifying thread 🤝🏿 to a culture. A lot of folks we spoke to in the AAPI community reminisced about homemade snacks their parents would pack on 🚗 trips. Some weren’t stoked on this as kids, but all seemed to 👀 back on it with ❤️. Always the eternal optimist, Honda hooked up with @veggiekins and @peateatss to recreate some of these 😋snacks in celebration of AAPI month.


&#38;nbsp; &#38;nbsp;@veggiekins JAPANESE SENBEI&#38;nbsp;🍘 &#38;nbsp;
&#38;nbsp; &#38;nbsp;



&#38;nbsp; &#38;nbsp;@peateatss THAI SWEET &#38;amp; SPICY TRAILMIX 🌶️🦐🍘🥣 &#38;nbsp;
&#38;nbsp; &#38;nbsp;





50 YEARS IN 50 SECONDS WITH @omardrivesWho doesn’t like to see a public challenge? We asked Honda fans what they’d like to see to celebrate Honda Civic’s 50th anniversary 🥳. The winner asked Honda to recount the Civic’s full 50-year history. The catch? It had to fit into 50 seconds 💀. We found one influencer who thought he could do it 🙋 ⏱️. 



</description>
		
	</item>
		
		
	<item>
		<title>Multicultural Social</title>
				
		<link>https://jimboembry.com/Multicultural-Social</link>

		<pubDate>Wed, 21 Jun 2023 05:38:25 +0000</pubDate>

		<dc:creator>Jimbo Embry</dc:creator>

		<guid isPermaLink="true">https://jimboembry.com/Multicultural-Social</guid>

		<description>
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;SOCIAL&#38;nbsp;




	
	MULTICULTURAL

Social media has immense potential to create change, celebrate culture, and bring awareness to multicultural issues that go unnoticed. Selfishly, multicultural work gives creatives a rare chance to turn our personal passions into rally cries. Here are a few social pieces I helped scream into existence.
 

 


NATIONAL (YOU) COMING OUT 
(TO YOU) DAYAfter talking to people in the LGBTQIA+ community, the most difficult person to come out to wasn’t parents or friends, but instead, it was themselves. We put a twist on National Coming Out Day to encourage people who haven’t come out to take that crucial first step and come out to themselves. Happy National (You) Coming Out (to You) Day!









 



SANTA MONICA’S BLACK, NOT SORRY WALKING TOURSanta Monica has a surprising black history. To celebrate Black History Month, we created a virtual and in-person walking tour through Santa Monica, celebrating its rich black history. People could take the tour via social posts or go on a self-guided walking tour with QR codes that brought each spot's history to life. A couple of local SaMopapers and industry trademags caught wind of it and featured our tour in articles, further boosting engagement.
  
IG INTRO



VIEW THE FULL 9 VIDEOS TOUR ON YOUTUBE.



 





AAPI GIPHY STICKERSA lot of stress in the AAPI community comes from a mix of familial pressures to succeed and American cultural pressures to conform to stereotypes. To celebrate AAPI month, we created a series of GIPHY stickers for people to use on social to stand up for their individuality while embracing the amazingness of their AAPI culture. Each sticker confronts an issue people in the AAPI community deal with daily (mainstream judgment, parental pressures to succeed, stereotypes of what Asian Americans “should” act like, etc.).









WOMAN UPWe created a social campaign and line of merch to raise awareness of women’s issues in the ad industry. The campaign raised money for the Downtown Women’s Shelter and helped create social conversations about subjects like equal pay, equal representation, and other ongoing issues for women in advertising.
 








PRIDE PUPPETS
Puppets can break complicated subjects down into their simplest form for us all. So, what better way to break down pronouns for ad industry folk than through puppet magic, using their most effective and delightful form of communication: song. To celebrate Pride Month and our LGBTQ+ associates, we wrote, directed, and produced a puppet-tastic musical sharing tips on how ad agencies can make our workplaces more accepting.





 
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		<title>CA Lottery</title>
				
		<link>https://jimboembry.com/CA-Lottery-1</link>

		<pubDate>Wed, 09 Jun 2021 00:01:28 +0000</pubDate>

		<dc:creator>Jimbo Embry</dc:creator>

		<guid isPermaLink="true">https://jimboembry.com/CA-Lottery-1</guid>

		<description>
&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;CA LOTTERY


	
	SUPERLOTTO PLUS - DREAM TODAY FOR A DOLLAR
SuperLotto Plus is the only lotto ticket in California for $1. This campaign elevates the Lottery brand by focusing on the personal, less expected dreams that could happen for just a buck. By not taking the expected win a mansion and private island route, the work gets people thinking about how winning the lottery could create new life moments and bring their more intimate dreams to life.



	
 










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		<title>BWW</title>
				
		<link>https://jimboembry.com/BWW</link>

		<pubDate>Tue, 25 May 2021 02:39:24 +0000</pubDate>

		<dc:creator>Jimbo Embry</dc:creator>

		<guid isPermaLink="true">https://jimboembry.com/BWW</guid>

		<description>&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;BUFFALO WILD WINGS


	
	BUFFALO WILD WINGSThere's never been a better time to love wings, beer, and sports.


	
 



 

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	<item>
		<title>NBA 2K</title>
				
		<link>https://jimboembry.com/NBA-2K-1</link>

		<pubDate>Tue, 25 May 2021 03:07:45 +0000</pubDate>

		<dc:creator>Jimbo Embry</dc:creator>

		<guid isPermaLink="true">https://jimboembry.com/NBA-2K-1</guid>

		<description>NBA 2K


	
	NBA 2K MOBILE APP2K's mobile app is amazing, but it's also kind of confusing. NBA superstar Paul George provides gamers with some simple tips.   &#38;nbsp;


CASE STUDY





NBA FINALS-TVWe kicked the campaign off during the NBA Finals with a piece featuring Spike showing respect to the stories that make the game of basketball great.
"STORY IS EVERYTHING"


ONLINE VIDEO

Leading up to the game's launch, we teased out scenes from Spike's film, challenging gamers to take their place amongst the NBA's best.





SOCIALTo get fans personally involved, we held the world's first Twitter Casting Call. The best online audition got to star in Spike's 90 minute narrative that played at the NBA 2K16 Brooklyn (where else?) launch party.
&#60;img width="1120" height="730" width_o="1120" height_o="730" data-src="https://freight.cargo.site/t/original/i/4e17344c4b09239effa1d08a8197aba64a9542f669b97ade1542ae0a207223cf/NBA2K_SOCIAL.png" data-mid="109410592" border="0"  src="https://freight.cargo.site/w/1000/i/4e17344c4b09239effa1d08a8197aba64a9542f669b97ade1542ae0a207223cf/NBA2K_SOCIAL.png" /&#62;





SPIKE’S CALL TO AUDITION





Fans went crazy. We received over 11,000 entries. Here's a few:













COVER ATHLETESWe designed the covers to have pieces of our cover athlete's origin stories.

&#60;img width="980" height="618" width_o="980" height_o="618" data-src="https://freight.cargo.site/t/original/i/3d0b54072c24e17b3c029291629ab2e818f346a6edd03542ddef512b3b55b09e/CURRY_CoverDetail_980.jpeg" data-mid="110816794" border="0"  src="https://freight.cargo.site/w/980/i/3d0b54072c24e17b3c029291629ab2e818f346a6edd03542ddef512b3b55b09e/CURRY_CoverDetail_980.jpeg" /&#62;
&#60;img width="980" height="618" width_o="980" height_o="618" data-src="https://freight.cargo.site/t/original/i/c5bf717b4b476a553fb2a32bebfe60ce4a5aab752ad209585272f603ada71856/AD23_CoverDetail_980.jpeg" data-mid="110816785" border="0"  src="https://freight.cargo.site/w/980/i/c5bf717b4b476a553fb2a32bebfe60ce4a5aab752ad209585272f603ada71856/AD23_CoverDetail_980.jpeg" /&#62;
&#60;img width="980" height="618" width_o="980" height_o="618" data-src="https://freight.cargo.site/t/original/i/09cfc6f94a34ccfeea07f8d0a7b4c514242807935c3dd0289e8a861b9f5a3e06/Harden_CoverDetail_980.jpeg" data-mid="110816790" border="0"  src="https://freight.cargo.site/w/980/i/09cfc6f94a34ccfeea07f8d0a7b4c514242807935c3dd0289e8a861b9f5a3e06/Harden_CoverDetail_980.jpeg" /&#62;

After the cover release, we asked fans to tell us who they wanted on the cover. We got back some epic fan-made responses:
&#60;img width="982" height="973" width_o="982" height_o="973" data-src="https://freight.cargo.site/t/original/i/ed951ec0437b1aa03f5a4b756f50e5a02a162f3c3fd5ae8aa1710760768e086f/fake_2k16-covers_larger_982_982_982.jpeg" data-mid="110816793" border="0"  src="https://freight.cargo.site/w/982/i/ed951ec0437b1aa03f5a4b756f50e5a02a162f3c3fd5ae8aa1710760768e086f/fake_2k16-covers_larger_982_982_982.jpeg" /&#62;



ONLINE FILMSFilms of our cover athletes origin stories got fans excited about playing out their own stories on NBA 2K16.


STEPH CURRY’S “BEYOND THE SHADOWS”




JAMES HARDEN’S “BELIEVE”



ANTHONY DAVIS’S “THE RISE”
 




SOUNDTRACK PROMO
We created hype around the multiple DJ's on this year's soundtrack by sending boom boxes out to major game bloggers:

BOOMBOX CASE STUDY
 

&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/fee4a26bcc89207e169299c30714f196ae485b8c19f3931a7d2a0fae7dd63eea/Every-story-has-a-soundtrack.-This-one-is-yours.-Introducing-the-NBA2K16-Boombox-BeTheStory-http2kga_640.jpg" data-mid="110816788" border="0"  src="https://freight.cargo.site/w/640/i/fee4a26bcc89207e169299c30714f196ae485b8c19f3931a7d2a0fae7dd63eea/Every-story-has-a-soundtrack.-This-one-is-yours.-Introducing-the-NBA2K16-Boombox-BeTheStory-http2kga_640.jpg" /&#62;
Some of the biggest game bloggers and fans created unboxing videos, showing love for the campaign.



  



And, we created online docu-style pieces speaking to how basketball had an impact on our DJ's own come up stories.








OUT-OF-HOME
With Spike at the helm of this year's game, we wanted to give the launch posters a cinematic feel.

 &#60;img width="980" height="634" width_o="980" height_o="634" data-src="https://freight.cargo.site/t/original/i/ce055d3fa3013d4a5017840284d29b0dce74aa34abcd998fa3a494fece994d76/ooh-poster1_980_980.jpeg" data-mid="110816789" border="0"  src="https://freight.cargo.site/w/980/i/ce055d3fa3013d4a5017840284d29b0dce74aa34abcd998fa3a494fece994d76/ooh-poster1_980_980.jpeg" /&#62;
&#60;img width="980" height="618" width_o="980" height_o="618" data-src="https://freight.cargo.site/t/original/i/2e8765ff85030ada76c9bb9c9f4467ca51dc4a1737d630ca954e02da82a6b766/ooh2_horizontal_980_980.jpeg" data-mid="110816786" border="0"  src="https://freight.cargo.site/w/980/i/2e8765ff85030ada76c9bb9c9f4467ca51dc4a1737d630ca954e02da82a6b766/ooh2_horizontal_980_980.jpeg" /&#62;
&#60;img width="980" height="540" width_o="980" height_o="540" data-src="https://freight.cargo.site/t/original/i/6560f05b0ccc16a16f471239024b95d781892a8ca96d00286d349af9d80611eb/spike_instagram_980_980.jpeg" data-mid="110816791" border="0"  src="https://freight.cargo.site/w/980/i/6560f05b0ccc16a16f471239024b95d781892a8ca96d00286d349af9d80611eb/spike_instagram_980_980.jpeg" /&#62;




🗞 PRESS 🗞
Shoot OnlineThe Washington PostHYPEBEASTBleacher ReportRESULTS: Record pre-order sales, record sales and 41,393,143 social impressions.
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	<item>
		<title>NBA2K Mobile App</title>
				
		<link>https://jimboembry.com/NBA2K-Mobile-App</link>

		<pubDate>Tue, 08 Jun 2021 05:06:12 +0000</pubDate>

		<dc:creator>Jimbo Embry</dc:creator>

		<guid isPermaLink="true">https://jimboembry.com/NBA2K-Mobile-App</guid>

		<description>&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;NBA 2K


	
	NBA 2K MOBILE APP2K's mobile app is amazing, but it's also kind of confusing. NBA superstar Paul George provides gamers with some simple tips.


	
 



 



 

</description>
		
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	<item>
		<title>NBA 2K Holiday Promo</title>
				
		<link>https://jimboembry.com/NBA-2K-Holiday-Promo-1</link>

		<pubDate>Tue, 08 Jun 2021 05:17:42 +0000</pubDate>

		<dc:creator>Jimbo Embry</dc:creator>

		<guid isPermaLink="true">https://jimboembry.com/NBA-2K-Holiday-Promo-1</guid>

		<description>&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;NBA 2K


	
	NBA 2K - HOLIDAY PROMOWe used the ugly side of basketball, and sweaters, to promote NBA2K during the holidays.
	
 






The only way to get our exclusive ugly sweater t-shirt was to buy a copy of NBA2K.
&#60;img width="600" height="450" width_o="600" height_o="450" data-src="https://freight.cargo.site/t/original/i/811a0274bbcc14ed91555beea41a1c56719b11f22ccf19961248798b9b92d42b/NBA2K_holiday1.jpeg" data-mid="110692357" border="0"  src="https://freight.cargo.site/w/600/i/811a0274bbcc14ed91555beea41a1c56719b11f22ccf19961248798b9b92d42b/NBA2K_holiday1.jpeg" /&#62;

As extra incentive, your in-game avatar got one as well. There's nothing more annoying than getting schooled by someone wearing something this tacky.


&#60;img width="640" height="640" width_o="640" height_o="640" data-src="https://freight.cargo.site/t/original/i/07181502a5e29284416bf1ef9ff3380a6f4a68efb99c0b75b6fdc93536749ae5/NBA2K_holiday2.jpeg" data-mid="110692350" border="0"  src="https://freight.cargo.site/w/640/i/07181502a5e29284416bf1ef9ff3380a6f4a68efb99c0b75b6fdc93536749ae5/NBA2K_holiday2.jpeg" /&#62;We sent stars and top bloggers shirts to help promote the holiday bundle.






The sales numbers aren't in, but we all got free shirts out of it 
(creative team not pictured).

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