NBA 2K
NBA 2K - HOLIDAY PROMO
We used the ugly side of basketball, and sweaters, to promote NBA2K during the holidays.
The only way to get our exclusive ugly sweater t-shirt was to buy a copy of NBA2K.
![](https://freight.cargo.site/t/original/i/811a0274bbcc14ed91555beea41a1c56719b11f22ccf19961248798b9b92d42b/NBA2K_holiday1.jpeg)
As extra incentive, your in-game avatar got one as well. There's nothing more annoying than getting schooled by someone wearing something this tacky.
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We sent stars and top bloggers shirts to help promote the holiday bundle.![](https://freight.cargo.site/t/original/i/07181502a5e29284416bf1ef9ff3380a6f4a68efb99c0b75b6fdc93536749ae5/NBA2K_holiday2.jpeg)
The sales numbers aren't in, but we all got free shirts out of it
(creative team not pictured).