NBA 2K - HOLIDAY PROMO
We used the ugly side of basketball, and sweaters, to promote NBA2K during the holidays.
The only way to get our exclusive ugly sweater t-shirt was to buy a copy of NBA2K.
As extra incentive, your in-game avatar got one as well. There's nothing more annoying than getting schooled by someone wearing something this tacky.We sent stars and top bloggers shirts to help promote the holiday bundle.
The sales numbers aren't in, but we all got free shirts out of it
(creative team not pictured).