Social media has immense potential to create change, celebrate culture, and bring awareness to multicultural issues that go unnoticed. Selfishly, multicultural work gives creatives a rare chance to turn our personal passions into rally cries. Here are a few social pieces I helped scream into existence.
NATIONAL (YOU) COMING OUT (TO YOU) DAY
After talking to people in the LGBTQIA+ community, the most difficult person to come out to wasn’t parents or friends, but instead, it was themselves. We put a twist on National Coming Out Day to encourage people who haven’t come out to take that crucial first step and come out to themselves. Happy National (You) Coming Out (to You) Day!
SANTA MONICA’S BLACK, NOT SORRY WALKING TOUR
Santa Monica has a surprising black history. To celebrate Black History Month, we created a virtual and in-person walking tour through Santa Monica, celebrating its rich black history. People could take the tour via social posts or go on a self-guided walking tour with QR codes that brought each spot's history to life. A couple of local SaMopapers and industry trademags caught wind of it and featured our tour in articles, further boosting engagement.
VIEW THE FULL 9 VIDEOS TOUR ON YOUTUBE.
AAPI GIPHY STICKERS
A lot of stress in the AAPI community comes from a mix of familial pressures to succeed and American cultural pressures to conform to stereotypes. To celebrate AAPI month, we created a series of GIPHY stickers for people to use on social to stand up for their individuality while embracing the amazingness of their AAPI culture. Each sticker confronts an issue people in the AAPI community deal with daily (mainstream judgment, parental pressures to succeed, stereotypes of what Asian Americans “should” act like, etc.).
We created a social campaign and line of merch to raise awareness of women’s issues in the ad industry. The campaign raised money for the Downtown Women’s Shelter and helped create social conversations about subjects like equal pay, equal representation, and other ongoing issues for women in advertising.
Puppets can break complicated subjects down into their simplest form for us all. So, what better way to break down pronouns for ad industry folk than through puppet magic, using their most effective and delightful form of communication: song. To celebrate Pride Month and our LGBTQ+ associates, we wrote, directed, and produced a puppet-tastic musical sharing tips on how ad agencies can make our workplaces more accepting.