BIT-O-LUV DOG TREATS
BIT-O-LUV DOG TREATS — THANK DOG
We were on a tiny budget. And, our only hope of getting a bigger budget was increasing sales. So, we set out to get the immediate attention of pet retailers and consumers by pitting dogs up against every other pet.
HEADLINE: NO ONE EVER woke their husband up and said,"I think the turtle hears something."
![](https://freight.cargo.site/t/original/i/58be7fcd85403978dcc7c0d7a0ec6da57de50f244ddf38609a8fa72302482634/BOL_Turtle_Print.jpeg)
HEADLINE: YOU CAN ALWAYS COUNT ON A PET SNAKE to eat you.
![](https://freight.cargo.site/t/original/i/6eafc788f1492f99c8d04401306f3045afd50c8e310cc2746db3753faf1b2ba0/BOL_Snake_Print_o.jpeg)
HEADLINE: WE GO THROUGH hamsters and fish like, well, hamsters and fish.
![](https://freight.cargo.site/t/original/i/32ec1a2fdba66a5f65d4fda5ee8f0604e5681a189d6caad923a097554304f73e/BOL_HamsterFish_Print_o.jpeg)
ON-SITE PROMOTION
In addition to in-store posters, we placed rearview mirror clings on cars around major pet store parking lots to create an on-location interest in the dog snack.
![](https://freight.cargo.site/t/original/i/ee7689dd5712aef4e90448876c844850e0f88a4b31f46fff7bf2f0cd6e2d1805/BOL_RearviewStickers.jpeg)