BIT-O-LUV DOG TREATS

BIT-O-LUV DOG TREATS — THANK DOG


We were on a tiny budget. And, our only hope of getting a bigger budget was increasing sales. So, we set out to get the immediate attention of pet retailers and consumers by pitting dogs up against every other pet.





PRINT



HEADLINE: NO ONE EVER woke their husband up and said,"I think the turtle hears something."





HEADLINE: YOU CAN ALWAYS COUNT ON A PET SNAKE to eat you.





HEADLINE: WE GO THROUGH hamsters and fish like, well, hamsters and fish.






ON-SITE PROMOTION


In addition to in-store posters, we placed rearview mirror clings on cars around major pet store parking lots to create an on-location interest in the dog snack.